Many makeup companies have solid beauty products for highlighters, concealers, foundations, and blushes. According to https://mbeautylounge.com/ Solid makeup is not only functional but also easy to use and compact. Because solid skincare products do not get deformed easily and have not much water content, they have the potential for hygiene care because of the packaging.
Solid shower gels, toothpaste, and shampoos are getting the attention of the cosmetic industry. Before, these were mostly offered by small local brands that are all for natural and organic products. Nevertheless, now, the industry’s big names such as Love, Beauty, and Planet, Henkel, and L’Oréal among many others are following the trend. Still, it is hard to foresee how big the market for these products is.
Making Purchases Guilt-Free
Lamazuna, an independent name from France, epitomizes this trend. They are one of the pioneers in solid hygiene care products. At first, the focus of the company was to apply the idea of having zero waste in the bathroom. Therefore, they introduced reusable cleansing towelettes a decade ago. Then, they started creating solid skincare products at the start of 2014. They created solid shampoos, conditioners, toothpaste, and deodorants. Moreover, all of their products are organic and vegan-friendly. In May 2020, they introduced solid conditioners.
Now, Lamazuna has more than 50 references. In 30% of sales from exporting, they get a turnover of 10 million Euros. Laëtitia van de Walle, the founder of the brand, recalled that what started as a small organic and natural business has become a name in the beauty industry.
The Future of Solid Skin and Hygiene Care Products
Laëtitia van de Walle’s goal is to concentrate on her innovative project for the skincare industry. She has thought of a lot of possibilities. Her inspirations are mostly from makeup. She wants to have stick sunscreen and stick serum which is now offered. She also wants solid exfoliating and cleansing products. Nevertheless, this solid beauty trend can still flourish if considerations are given from a different perspective. For instance, having solid cosmetics introduced for the higher-end market.
This approach was applied sometime in the past. One of the companies that did this is the Sicaf laboratory. In 2018, they focused their research and development on creating solid skincare products for the luxury market. They explained that they wanted to create solid beauty products for big brands and ensure that the products are efficient and high-quality. Béatrice Anthouard, Sicaf’s Formulation & Prospective director, said that it was a challenge because no other thing has existed.
In 2019, their laboratory was able to launch this line of beauty products and recognized as having the best formulation. This line of products has basic skincare products such as masks, serums, creams, scrubs, cleansers, and eye creams in sticks. They noticed that many customers and big brands took an interest in this line.
To preserve quality, there is still water in their formulation for emulsions and gels in sticks. According to Anthouard, this is possible, and it was a feat their brand was able to industrialize.
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