Every student who applies to Bath Spa University this year will be offered a face-to-face interview.
If the student applied for art or design, they might be asked to bring a portfolio of their work. If they impress their tutor, they will be offered a position in the university regardless of their A-level results.
School leavers who surpassed the grade predicted by their schools, will be offered £750 upon admission.
Professor Sue Rigby, Vice-Chancellor of the university, explained the reasons for the offer.
She said, “It is about recognising that A-levels are not the only way of judging the ‘best’ students.
“So much rides on a very small amount of time and I’m not sure that is the right way to encourage people. If you are tense and miserable when you arrive at university, your chances of doing well are very low.
“We would offer an interview to everyone – not everyone would take it up, it may be that they are not so interested in coming.
“But everyone who is serious about coming, we want to talk to. It’s a massive investment by us but it’s the only way to source the right talent.”
Some other universities are against unconditional offers.
Professor John Brewer, the pro-Vice Chancellor of St Mary’s University, Twickenham said it’s pertinent universities “don’t generate a culture where young people have things handed to them on a plate. Life is all about working hard, at school, at university, and when you are applying for a job.”